welcome to fitleaders

Live Better. Lead Better.

A community of leaders dedicated to uniting personal fitness and professional success to maximize their potential.

take the first step

It's never too late to invest in yourself

Our strength in numbers approach to lifestyle accountability ensures that you are connected to other leaders who are equally excited about your success and helping you stay on track.

from the community

The FitLeaders Experience

Grateful for #fitleaders! Always feel encouraged & motivated. Best part is I get to do the same for others in the group!
Lorena Rubio
The FitLeaders movement is more than just a Twitter hashtag. It's a group of dedicated individuals who support one another and provide a needed boost of daily motivation.
Chris Glasscock
FitLeaders is about community and service for others - how we encourage those that need encouragement, lift those that need to be lifted, and inspire those who need inspiration.
Isaac Daniels
FitLeaders keeps me motivated to not only exercise, but to food prep & ensure I'm fueling my body, which in turn fuels my mind. And I have ditched the scale because of this group. Good stuff!
Barb Casey

Leading doesn't have to be lonely

our CORE Principles

What Defines a FitLeader?

Daily Consistency

FitLeaders understand the power of small, consistent actions toward achieving their goals.

Resilient Mindset

FitLeaders view setbacks as opportunities for growth and learning, rather than insurmountable obstacles.

Empathetic Leadership

FitLeaders lead by example, actively listen to others, and seek to create a community where everyone is seen and heard.

Lifelong Learning

FitLeaders remain open-minded and adaptable, always striving to become their best selves.

you deserve more


At FitLeaders, we know that being a leader is not for the faint of heart. It takes dedication, hard work, and standing on your principles, no matter how difficult. That’s why we created our BOYCOTT AVERAGE line of premium apparel.

BOYCOTT AVERAGE is more than just a catchy phrase. It’s a mindset that embodies the FitLeaders community’s commitment to excellence. We believe that there’s nothing average about being excellent, and those who strive for greatness must make a conscious choice to reject mediocrity.

Our BOYCOTT AVERAGE line features unique designs and high-quality materials that are built to last. From t-shirts to hoodies, our products are a physical representation of the FitLeaders mindset of maximizing potential and living better.

Join the movement and embrace the BOYCOTT AVERAGE mindset. Wear our apparel with pride and let it be a constant reminder of your commitment to excellence. Because at FitLeaders, we know that being average is not an option.

Seriously Soft T-Shirt

Simply Soft V-Neck

Dry Zone Performance T-Shirt

Tech Fleece Hooded Sweatshirt

Choose your Path & Take action

Viktor Frankl taught us it’s our innate ability to choose that ultimately becomes our greatest superpower. What will you choose?

Put on your shield

Our gear is the shield of unwavering resilience for facing any challenge. 

Therma Fit Performance Fleece

Classic Knit Cap

Winter White Women’s Fleece Jacket

OGIO Excelsior Laptop Backpack

Black Stretch Fleece Headband

Sport-Wick Fleece Hooded Pullover

Polar Camel Insulated Tumbler

Allmade Organic Terry Crewneck Sweatshirt

celebrate progress

Go Ahead and Flex. You've earned it.

Subscriber Exclusive

Elevate Your Mood: Mindful Nutrition Tactics

FitLeaders is dedicated to empowering individuals to lead a healthy lifestyle that fuels our fitness and leadership goals.

We understand every journey has its hurdles and that we all need a hand sometimes. Food can be one of our most powerful allies, but only if we’re eating the right ones. Are you?

Find out in our complimentary FitLeaders Mood Boost Guide.